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Mobile First Design

Target a structure and design for phones from the beginning.

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Proportions

 

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RSVP Wireframe Mobile
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RSVP Wireframe Desktop

Phones are the way most human visitors will see your website.

Access Planning:

  • SEO Search Engine and AI robot scripts
  • Adaptive User Technology, screen readers
  • Mobile Phones <-- AIM HERE
  • Desktop/Tablets
  • API Endpoint, IOT & other applications

Takeaways:

  • Start with the mobile menu structure and work outwards.
  • Menu items should be descriptive yet short, not boring.
  • No more than six items. Keep the site menu short.
  • Use the Footer area for less important "requirement" links and legal information.

"Policy links may be needed, but they're boring content and not part of our story."

Example A:
Google search results show a well-planned site structure.

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Menu Design Example



Protip:
Create descriptive text for key site sections. Carefully review and plan for a descriptive "Site Opener" message to convey an overall purpose for being.  This is very helpful for SEO.

Each site section on the menu should have a descriptive text opener.

Example B:
A short "opener" message for a site section.
 

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Descriptive Text Opener


Example C:
Search Results show a "Site Opener" message.

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SEO Site Index Example
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Light, Bright & Open